GIVE YOUR BRAND A FACE AND A PERSONALITY
RCFDZINE
STUDIO
RCFDZINE
STUDIO
We design and animate custom 3D mascot characters that bring brands to life. From initial concept sketches to fully rigged 3D models, we create unique, expressive mascots tailored to your brand’s identity. Whether you need a playful spokesperson for social media, a professional avatar for presentations, or an animated icon for advertising, we handle every step—including modeling, texturing, and rigging—to ensure your mascot is ready for any platform.
Finally, we help integrate your mascot into marketing campaigns We provide strategic guidance on how to maximize your mascot’s impact—whether through viral content, branded storytelling, or customer engagement tactics. Our goal is to make your mascot not just a character, but a powerful tool for brand recognition and audience connection.
RCFDzine is a team of 3D artists, animators, and brand strategists obsessed with helping businesses stand out through unforgettable mascot characters, blending artistry with marketing savvy to create characters that don’t just look greatbut they also they drive engagement."
We understand that in a crowded digital world, brands need more than a logo—they need a personality. A well-designed mascot becomes the face of your brand, fostering emotional connections with your audience.
We’re here to make that process seamless, fun, and results-driven.
How We Create Your 3D Mascot
1. Discovery & Strategy
What Happens: We dive into your brand’s identity, target audience, and goals.We start by asking: What emotions should your mascot evoke? Playful? Trustworthy? Cutting-edge? This phase ensures your mascot isn’t just art—it’s a marketing tool."
Deliverables: Mood board, style references, strategic brief.
2. Concept Design
What Happens: Our artists sketch 3-5 initial concepts (black/white or rough color).
Deliverables: Digital sketches, feedback round.
3. 3D Modeling & Rigging
What Happens: Your 2D concept becomes a 3D model with movable joints (rigging).
Deliverables: Turntable animation, stattionary poses and facial expressions sheet
What Happens: We create idle loops, walk cycles, or custom actions (e.g., waving, dancing).
Deliverables: Animation clips (GIF/MP4),
Optional Add-Ons: Voice acting, lip-sync for ads.
5. Marketing Rollout
What Happens: We guide you on how to launch your mascot
Deliverables: Style guide, campaign ideas.
We’ll help you introduce your mascot to the world—because even the best character needs a grand entrance!"
FAQ:
"How long does the process take?" → "Typically 4–8 weeks, depending on complexity of character"
Humanistic characters (ex: Ronald McDonald, Mr.Clean, Colonel Sanders KFC, etc) 4-6 weeks
Anthropomorpic Animal or Object characters (ex: Geico, Lizard, M&M Candies, Planters, Mr. Peanut, Michelin Man etc.) 6-8 weeks
GIVING YOUR BRAND A FACE AND A PERSONALITY
GIVING YOUR BRAND A FACE AND A PERSONALITY
Brady's Drug Store is a community-focused pharmacy known for its personalized healthcare services and high-quality products. Combining traditional warmth with modern conveniences, the store has become a trusted place for healthcare needs in the local area. Brady's mission is all about delivering care that meets the unique needs of each customer, fostering a healthier community.
THE CHALLENGE
Mr. Tim Brady, the founder and pharmacist, started Brady’s Pharmacy in 2014 with a simple vision: to create a welcoming and friendly pharmacy for everyone. He wanted to showcase this unique aspect of his pharmacy, so he reached out to us for ideas. We suggested creating a 3D animated commercial starring Mr. Brady himself, as he was the actual face of the drug store.
We brought Mr. Brady’s vision to life by creating a 3D animated version of him! We designed the character to look just like him and developed a storyline for the commercial.
The animation was aired across various media platforms, increasing brand awareness and visits. The animations helped make Brady’s Drug Store a familiar and trusted name in the local community.
DR. FLO–MEDICAL ADVISOR
"MedAI Sisters" – Female Doctors Leverage AI for Public Health Education
THE CHALLENGE
A group of female physicians, recognizing gaps in accessible health information, collaborated to create an AI-powered website called doctronics.com (renamed doctronics.ai) offering reliable, jargon-free medical answers.
The platform uses a trained AI model to respond to user-submitted health questions, To enhance engagement, we introduced a digital mascot, Dr. Flo, an animated, friendly digital mascot designed to deliver solid medical advise. The site quickly gained traction,and user engagement .
Mr. Does All is a full-service handyman company dedicated to making home repairs, maintenance, and improvements hassle-free for homeowners, renters, and businesses. Whether it’s a leaky faucet, a broken shelf, or a full home renovation project, Mr. Does All delivers quality workmanship, reliability, and convenience with a friendly, professional touch.
THE CHALLENGE
Low Brand Recognition & Memorability :
As a handyman service in a crowded market, Mr. Does All struggled to stand out. Competitors often blended together, making it hard for customers to remember or differentiate them.
Low Engagement on Social Media & Ads:
Customers viewed Mr. Does All as a "faceless" service, making trust harder to build.
Some customers hesitated to book because they weren’t sure what services covered their needs.
We brought Mr.Does All to life Doe the Mascot became the brand’s face—a unique, animated character that was instantly recognizable.Customers started associating the mascot with trust and reliability Animated content (videos, GIFs, memes) made social media more fun and engaging.
Example: A short clip of Doe "fixing" a leaking faucet with a comedic twist went viral.
Ads featuring the 3D mascot had 4x higher click-through rates than previous image-based ads humanizing the brand—people felt like they were interacting with a "character" rather than a corporation.
The Saudi Green Initiative (SGI), launched in 2021, under Crown Prince Mohammed bin Salman, aims to unite people in Saudi Arabia to tackle climate change and make the country greener. Their ambitious goal is to achieve net zero emissions by 2060. SGI is committed to involving everyone, from businesses to everyday citizens, in this effort. They also focus on educating people about sustainable living and raising global awareness of Saudi Arabia’s environmental efforts.
THE CHALLENGE
To make a real impact, SGI decided to focus on the youth of Saudi Arabia. They wanted to educate and engage young people through a new sub-brand featuring a mascot. This friendly character would help make SGI’s message more relatable and fun, especially for kids.
The mascot would explain SGI’s goals in a simple and understandable way, encouraging everyone to care for the environment.
With the goal of educating future generations on sustainable practices and the importance of taking care of the environment, this kind of character wouldn’t be a simple mascot. This mascot was going to be a brand ambassador.Fully connected to the brand, .
We thought about different options like the sand cat, gazelle, and a fox,.Each was considered after a deep study of Saudi wildlife. But in the end, nothing could better showcase the beauty of Saudi wildlife and connect with our audience like an Arabian Leopard. After months of hard work, we introduced Namour, our friendly and proud Arabian Leopard.
Gino Marino was a local legend—once a pro skateboard champion with a cult following in the early 2000s. After retiring, he opened "Mr.Ginos Pizzeria, a pizza shop that blended his love for skate culture and comfort food. But despite his reputation, business was struggling.
Gen Z customers and younger skaters weren’t walking in like they used to. The shop felt outdated, and social media engagement was low. Gino needed a way to reconnect with the youth—something bold, digital, and shareable.
THE SOLUTION
Gino partnered with us to create "Mr Gino"—s a stylized 3D animated mascot that delivered pizza throughout the neighborhood on his skateboard performing skateboard tricks, replacing his skateboard.previous image-based ads humanizing the brand—people felt like they were interacting with a "character" rather than a corporation.
300% Increase in Social Media Followers – Mr Gino's antics went viral, with one TikTok of him "skating over obstacles and evading neighborhood villians and bullies to make a successful delivery" on a pizza box rac hitting 2M views.
skateboard
40% Uplift in Foot Traffic – Skateboarders and Gen Z foodies flocked to the shop to take selfies with Slicey on the digital screen.
Merchandise Sales Boom – physical merch (hoodies, skate decks) customized skateboards sold out in weeks.
GIVING YOUR BRAND A FACE AND A PERSONALITY