The home improvement market in the U.S. is strong. It’s poised for growth, but the two biggest players in the industry Home Depot and Lowes generate 80% of the industry’s total revenue.
Andy’s Hardware is a family owned local hardware is competing with over 4,700 other home improvement retailers for the remaining 20% of the industry’s revenue.
Andy’s is a family owned local hardware who was seeking to expand there brand nationwide in a way that was affordable for a small budget. Utilizing social media and a digital brand mascot strategy Handy Andy..The Tool Guy they were able to expand there reach substantially.
Handy Andy has a social presence where explains and informs consumers about the various tools and their uses..he also gives lighthearted honest reviews of product brands helpin consumers make the right choices
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